Speaker National Asad Qaiser has underlined the need for rebranding Pakistan's soft image and concerted effort should be made to project Pakistan's soft image on international stage to attract investment, tourism and ideas. He expressed these views while talking to Parliamentary Secretary for Commerce Shandana Gulzar Khan who called on him at Speaker House on Tuesday, says a press release issued here.

The Speaker highlighted that a sustained propaganda and tense regional situation equated Pakistan's image with terrorism and violent extremism. This image has distorted Pakistan's truly diverse, vibrant and peaceful image and underestimated Pakistan's diversity and market potential.

He emphatically stressed the need for new narrative for promoting Pakistan's cultural, economic and democratic credentials. He added that the political leadership across the board should take the complete ownership of the new soft image building narrative of Pakistan.

The Speaker assured complete cooperation and support to the government for Pakistan's renewed branding and added that the Parliament will take a lead role in this initiative.-PR

Copyright Business Recorder, 2019